The investment promotion of the Happy Harbour dining and entertainment industry has achieved fruitful results. At the same time, the retail investment promotion industry has also obtain major breakthroughs. On December 10, 2010, Masfil Group signed a letter of intent for cooperation with Happy Harbour. Meanwhile, it affirmed that “Masfir Happy Harbour Store” will create the first life experience hall in South China, collect Multi-element products include Masfil, accessories, and home furnishing.
In the past six months, the two sides have conducted several face-to-face negotiations on the cooperation of the Masfil brand and have maintained close communication. However, in recent years, Masfil Women’s wear has adjusted its development strategy to enter the international high-end arena, maintaining a very cautious attitude towards the development of new stores, and closing stores that are not in line with its position. Therefore, from the early stage of contact, Masfil Company has been treat the Happy Harbour Project with a cautious attitude, but Happy Harbour has been actively keep the information interacting with Masfil.
On September 5, 2010, Happy Harbour invited Hu, the decision-maker of Masfil, to visit the Happy Coast and discuss cooperation affairs. After many rounds of communication, finally received the approval of Masfil's top management and expressed clearly their willingness to cooperate with Happy Harbour.
Happy Harbour Masfil store will fully demonstrate the life experience of the Masfil brand in a completely new model.
Masfil Group is a brand management organization with high professional reputation and strong operating strength at home and abroad. Mainly engaged in Marisfrolg high-end women's wear brand and young fashion women's deputy brand Masfer.su. Marisfrolg's professional design team is close connected with multiple overseas art salons and expert design studios to capture the world’s four fashion sites and information in real time. Combining Asian women’s body features and lifestyles, dedicated the designing of each garment, interpreting international fashion culture and stand out Chinese women’s elegant temperament, launching more than 2000 new models to the Chinese market each year. Marisfrolg has been maintaining long-term and effective cooperation with European and American fabric suppliers. Among the world brands that have cooperated with them, Marisfrolg ranks among the top 20 in the world in terms of order quantity.